Identifying the Best Partner For Creative Services
The idea behind Tajima Creative Partners (TCP) is an international network that collaborates with a mission to bring together creative people from different fields. And do it with humor. The way in which you can say, "It's fine, but let's have fun," makes this international network truly remarkable. The way in which you can say, "TCP is more than a business" is equally impressive.
But for what is stop line 3 who have joined, it is obvious that the term 'creative partners' is merely one part of what this is all about. And, that is part of what makes it such a unique opportunity. As Elaine Tajima states: "The way in which art and culture are interpreted and developed is influenced by our experiences. This is what we do." And, as she notes, "TCP is not a business."
As one might expect, a good creative partner in this case will be a good creative partner in general. They should be able to understand the direction of the organization, and know how to bring it to fruition. The art director for example, has an intimate understanding of the company's vision and aligns themselves with colleagues to make it happen. But not all TCPs are alike. In fact, many organizations have difficulty finding a partner who can bring all the elements together to create a winning visual experience and that is where having a long-term relationship with a trustworthy provider is so valuable.
One of the most important things to remember when considering creative partnerships is that it is not a one-time event. A strong, long-term relationship with the correct provider is paramount to realizing success in this area. There are a process and ongoing commitment that must be engaged in order to truly gain advantage and create the type of artistic visions that truly move art forward. Creative partnerships and their underlying creativeness require a long term commitment.
trail of hope to find creative partners that can deliver are often to ask existing clients for referrals. While many creative firms have an established reputation and a history, not every one is the same. While working together on a recent project, several of my creative partners were able to bring a new perspective and creative energy to an organization. Each brought something different to the table that made the collaboration successful.
Another avenue to explore is to consult with the board of directors of established creatives. These individuals are usually the most familiar with established and successful creative services firms and are likely to have an insightful opinion based upon past experiences. While not always a recommendation for a new service firm, their input can help provide the necessary background needed to assess potential creative partners. Not all board members are interested in taking on large creative services projects, so this is also a good time to ask for input from those creative partners who may not be as familiar with larger firms.
A creative partnership is often based upon a unique vision, but can also have a number of shared aspects. These shared elements often center around a commonality of vision or an interest in an area that is of particular importance to both partners. These shared aspects often translate into strategic alignment and efficient execution of the activities of the creative partner. A key consideration in these types of creative relationships is how well the participants get along and the harmony that develops as a result. It is important to remember that creative relationships need to be cultivated rather than working, so it is equally important to be sure that the participants will be able to maintain these relationships once they are formed.
Communication is critical to the success of any creative endeavor. If there are difficulties or misunderstandings, it is important to address these issues right away. By communicating regularly with the creative partner, they can be better informed on what is working and what is not, which allows the creative team to better plan their activities and ensure that meaningful work results. Many creatives benefit enormously from regular feedback and conversations. Creative relationships are mutually beneficial and are the ideal environment for creatives to come together and contribute creatively to their respective fields.
