Online Brand Marketing How To Build A Brand Through SEO Content

< authority backlinks ="display:block;text-align:center;clear:both">Social media has always been a branding tool and the more it’s being used by people (especially by consumers) the more it will be an instrument for mobility to brands. There are many ways that you can utilize social media to develop a strong brand presence for your business and listed below are most of them. Effective social media marketing is usually powered by content, as it’s the best way to convey messages across the web and generate a strong following base. Making your content as the basis of your social media campaign will make it more scalable as well as actionable for your target audience, given that they’ll have more reasons to follow you. But don’t just share your own content, share others’ works as well, since this can also help you establish connections/relationships with other content creators in your industry (which are mostly influencers), and these connections will help your campaign along the process of marketing your own brand (absorbing their followers, having them share your content, getting links straight from them, etc…). You can also create socially engaging content that are proven to attract social shares (particularly if the content can be marketed well) such as curated and crowdsourced content. Social media can also be a great CRM tool, given that it’s one way to communicate real-time with your customers and followers. Create branded content that will not just stand as a linkable asset, but a distinctive brand asset as well. Provide extensive free resources such as monthly free ebooks and comprehensive guides stored and available within your site’s domain, as this will not only allow you to get bookmarked by your visitors, but will also keep your visitors coming back to your website - and that’s definitely a good branding strategy. You can use brand monitoring tools like Google Alerts, Twitter Search and Topsy (well those are just the ones that I regularly use) to keep track of people mentioning your brand. Monitoring brand mentions is very important, since it allows you to identify people who you can approach or connect with (and hopefully turn them into brand loyalists). It’s also easier to pitch for experiential reviews if you are going to reach out to people who have already linked/shared your brand, as they already have tried using it, or have been actually interested with what you’re offering. Another way to monetize existing brand mentions/citations is to build 2nd tier links to them, particularly if the linking pages (where your brand have been featured) are constantly sending traffic to your site and have high conversions, because this simply means that those pages are already ranking well and are getting regular traffic from search engines. Pushing them more to rank higher or to sustain their rankings for their targeted keywords simply translates to a continuing stream of referred traffic to your site (traffic that highly converts) and tons brand impressions. Jon Cooper of Point Blank SEO featured me last year on his post on the top link building blogs for 2012, and it’s currently ranking on the top page for “top link building blogs”. It’s indeed sending traffic to my site, and has awesomely displayed my blog as an authority in the field (which is really good for branding, since I was listed on the first spot). And now I’m building a link to it. Viral marketing will always be one of the most powerful tools in marketing, and that definitely counts in branding as well. The great thing about this style of approach in marketing is that it benefits the brand in so many ways, may it be through the links that the site will be able to garner from the viral campaign, the rankings that those links will result to, or to the brand retention/awareness that it instills to a specifically targeted market (it’s always a win/win/win situation when successful). But of course, viral campaigns require intense planning, implementation and analysis, since it’s a method that’s certainly tough to be replicated for future marketing efforts. However, there are some ways that you can do to make your attempts to launch a viral content work in accordance to your plans. Always remember that the best way to build links and promote a brand is to create high value content and letting people know it exists, as you can always amplify your content’s greatness by working your way up through hustling on the outreach part. You can also use tools such as Google Trends and Trendsbuzz to get more ideas for topic titles and on the right timing of when to publish your content by monitoring trending topics that could be correlated to your niche. Users’ behavior towards the web is growing and evolving to a more complex state every day, and one proof of that is the success brands gain through using compelling and visually attractive images to market their brands. Pinterest is one of those places that you might want to explore these days to get a hold of a set of audience who can be more engaged with your brand, as this social platform has been growing rapidly these past few months. Neil Patel recently shared an extreme guide to marketing through Pinterest, with some really interesting data and tips on how to maximize your efforts in marketing your site through this platform. You can create branded images and promote it on Pinterest. There are a lot of forms of images that you can use for this strategy such as typographic images (with remarkable messages), humorous images, infographics, product images (that should be visually attractive), recipes, artistic photographs of places and the list will surely go on. Once you have your images set, you can start identifying active users on Pinterest that could be interested in your industry. Make a list of them, as you can reach out to them to promote or request to repin your images (they are more likely to repin your images if you are providing a good one). Once you get the results, you’ll see different pages on Pinterest that provide relevant images about your industry, you can choose the first one (and eventually move on with the other results or other related keywords later on). Most of the profiles seen on Pinterest have a link to their Facebook profile (seeing that it uses social logins for its users). Check their Facebook Profile. Prepare your outreach template (this not an actual sample, just made the screenshots for this post). Send them your message via Facebook. Active users on Pinterest usually have the “Pin it” button installed on their browsers, so just by simply directing them to the webpage where your image is hosted, you’ll have better chances of having your image shared on Pinterest. You can scale the process by continuously lurking on other popular images in your industry.