What Dentists Should Know About Local SEO For Dentists
If you have a local dental practice, you should be looking into local SEO for dentists, right? What is local SEO for dentists? How can having a local presence help you? Let's take a look at the two main reasons why you want local SEO for dentists and how you can incorporate it into your practice.
For one thing, when people are researching dental keywords, they will type in whatever it is they are seeking out. If you have a dental practice in a certain area, they may be typing in "dentist in Boston" or "Dentist in Chicago" or "Dentist in Dallas." They may also search for "minor dentists in New York" or "big dental clinics in California." So, if you are on top of these searches, then you know that people are already thinking of you when they are looking for dental services. But, local SEO for dentists can give you an edge because you are in the field specifically.
Another advantage is that it helps your new patients feel like you are accessible. When someone comes in to visit you, do you ask them who is their dentist? Do you make it clear right away that you are only an alternate source of certain services, like teeth cleanings or root canals? If not, you risk losing some new patients every time you do this. People don't like to feel they are walking into a house and being answered by a generic receptionist or even worse, a pushy insurance agent.
You see, when you do local SEO for dentists, you put your practice in the context of the people who live around you. That means, when someone searches for things like "dentist in Boston," you'll be right there in the top 10 of those results, above all other providers. This means that when these potential clients get to your site, they already know what you are about. They see your location first, and you don't need to start beating around the bush with them. Instead, you explain what your service is and how it can benefit them.
There are multiple ways to gain exposure online. But, SEO SMB are by getting listed in local directories, social networks, and even on search engines. Asking your patients and their friends where you should be ranked on search engines is a smart move. In fact, it's imperative for anyone marketing their practice locally. The trick is to understand that online directories, social networks, and search engines have different metrics that must be considered.
In order to have a successful practice locally, you have to give Google the right kind of treatment. When looking at local SEO for dentists, there are several things to consider: the keywords you're using, where you're ranking, and who's linking to you. Keywords are very important, as well as a strong domain name that will give you an upper hand on the competition. A great domain name that includes your main keywords can help you rank better than others. It may also be beneficial to have a strong business strategy that incorporates SEO into your practices.
The second thing to consider is positioning on Google and other directories. Many dentists believe that this is the most important aspect of SEO, but it's really not true. While Google does provide a listing of the highest ranking sites, and those listings are shown in their search results, there are still other ways to get noticed. As a dentist, you shouldn't just focus on building links from high-ranking websites. Instead, your goal should be creating meaningful content that's optimized for Google and other directories, then building links from those directories.
These are just a couple of things to keep in mind when you're optimizing your site for local SEO. SEO SMB should consider what their potential customers want to know, and Google provides a valuable service by providing related keywords for searchers. If you understand how the search engines work and how you can benefit from this system, you'll have no trouble getting your site noticed by customers looking for dentists in your area. By taking a few minutes to consider how you can use Google and related keywords to optimize your site, you'll notice a huge difference in the amount of traffic your site receives.
